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Hollywood's Battle for Box Office: Streaming Wars vs. Theatrical Releases
The ongoing internal debate in Hollywood regarding the priority between big-budget streaming originals and traditional cinema releases in the US market.
The American film industry is at a crossroads. While major studios push for exclusivity on their streaming platforms, the unexpected success of recent theatrical releases has renewed the debate over the optimal distribution model. The data suggests that major US blockbusters still thrive best when given an exclusive cinema window first.
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