As well being communicators, we’re at all times desirous about tips on how to tailor content material so it actually speaks to our audiences. And as digital merchandise and content material proceed to reign supreme, which means figuring out how our audiences “converse” on-line.
Suppose items about how the web is destroying our language abound — however web linguist Gretchen McCulloch says that what’s occurring to English “as a result of web” is something however harmful. In Because Internet, McCulloch gives an attractive, analysis-backed clarification of how right now’s digital local weather is reworking the English language.
So how is that this related to well being communicators? Maintaining with rising digital developments might help us create partaking and relatable public well being campaigns. Simply take a look at this emoji-primarily based sexual well being marketing campaign for teenagers from NYC Well being & Hospitals, or the U.S. Shopper Product Security Fee’s quirky meme-primarily based Twitter feed.
However leaping on each linguistic fad isn’t an computerized win for well being communicators — take a look at this Twitter thread the place McCulloch and her followers attempt to decipher a puzzling emoji-primarily based public well being message. As at all times, expensive readers, it pays to check your supplies along with your viewers!
The underside line: Internet language is right here to remain — and Because Internet is right here to inform you all about it!